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An inspirational handbook introduces the POP! process-to make messages Purposeful, Original, and Pithy-in order to promote one's ideas successfully, discussing such concepts as Muse It or Lose It, the Eureka Moment, the Jerry Maguire Rule, Contra-Brand, and Idea Chemistry. Reprint. Additional Details
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BOOK TYPE : NF
DEWEY CLASSIFICATION : 659
LANGUAGE : ENGLISH
NUMBER OF PAGES : 256
PUBLISH DATE : 2009/02/03
PUBLISHER IMPRINT CODE : PERIE
PUBLISHER NAME : PENGUIN GROUP USA
PUBLISHER STATUS CODE : OS
RETURNS ACCEPTED? : YES
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