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Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with many fascinating case histories and helpful pointers. Book available. Additional Details
with many fascinating case histories and helpful pointers. Book available.
Title: Positioning
Author: Ries
BOOK TYPE : NF
BRAND : RIES, AL/ TROUT, JACK
DEWEY CLASSIFICATION : 659.1
LANGUAGE : ENGLISH
PUBLISH DATE : 2004/06/15
PUBLISHER NAME : NATL BOOK NETWORK
RETURNS ACCEPTED? : YES
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