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During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators. Additional Details
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BINDING : HARDCOVER
BRAND : FLETCHER, WINSTON
LANGUAGE : ENG
PAGES : 288
SKU : 9780199228010
SUBJECT : BUSINESS/ECONOMICS
UPC : 9780199228010
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