| Identifies seven components that can enable companies to brand effectively for greater market shares, citing the examples of such top companies as Starbucks, Apple, and Nike to reveal the commonalities of successful brands. 40,000 first printing.Title: Primal Branding
 Author: Hanlon, Patrick
 Publisher: Simon & Schuster
 Publication Date: 2006/01/24
 Number of Pages: 257
 Binding Type: HARDCOVER
 Library of Congress: 2005044708
 Additional Details\NBRAND : HANLON, PATRICK
 SKU : 9780743277976
 UPC : 9780743277976
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