Identifies seven components that can enable companies to brand effectively for greater market shares, citing the examples of such top companies as Starbucks, Apple, and Nike to reveal the commonalities of successful brands. 40,000 first printing. Title: Primal Branding Author: Hanlon, Patrick Publisher: Simon & Schuster Publication Date: 2006/01/24 Number of Pages: 257 Binding Type: HARDCOVER Library of Congress: 2005044708 Additional Details\N BRAND : HANLON, PATRICK SKU : 9780743277976 UPC : 9780743277976
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