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Outlines strategies for growing a business by fostering customer loyalty and enthusiasm, drawing on recent marketing examples from the Christian publishing and film industries while counseling readers on how to focus on customer preferences, build a consumer database, and make customers a part of the sales force. 30,000 first printing. Additional Details
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BOOK TYPE : NF
BRAND : STIELSTRA, GREG
DEWEY CLASSIFICATION : 658.8
LANGUAGE : ENGLISH
NUMBER OF PAGES : 245
PUBLISH DATE : 2008/02/01
PUBLISHER IMPRINT CODE : HRPBS
PUBLISHER NAME : HARPERCOLLINS
RETURNS ACCEPTED? : YES
SKU : 9780060776718
UPC : 9780060776718
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