Explores the critical need to measure customers' long-term profitability and loyalty to identify the specific products and services that can increase the customer base and to assess the effectiveness of popular marketing techniques. Title: Return On Customer Author: Peppers, Don/ Rogers, Martha Publisher: Random House Inc Publication Date: 2005/06/21 Number of Pages: 296 Binding Type: HARDCOVER Library of Congress: 2005045521 BRAND : PEPPERS, DON/ ROGERS, MARTHA SKU : 9780385510301 UPC : 9780385510301
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