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Leading firms have adopted radically new and differentiated approaches based upon reverse psychology marketing, reflecting a deep and unmistakable change in global culture. This book, with examples, shows you how to understand and engage with this change. Additional Details
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BOOK TYPE : NF
BRAND : SINHA, INDRAJIT/ FOSCHT, THOMAS
DEWEY CLASSIFICATION : 658.8001/9
LANGUAGE : ENGLISH
NUMBER OF PAGES : 198
PUBLISH DATE : 2007/01/23
PUBLISHER IMPRINT CODE : PLGRV
PUBLISHER NAME : PALGRAVE MACMILLAN
RETURNS ACCEPTED? : YES
SKU : 9780230507548
UPC : 9780230507548
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