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Describes the seminal financial influence of such consumer-generated media as blogs, message boards, social networking pages, and product review sites, and demonstrates how managers, marketers, and business leaders can establish and maintain a brand's credibility by responding to customers and forming open business relationships. 25,000 first printing. Additional Details
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BOOK TYPE : NF
BRAND : BLACKSHAW, PETE
DEWEY CLASSIFICATION : 658.8/12
LANGUAGE : ENGLISH
NUMBER OF PAGES : 193
PUBLISHER IMPRINT CODE : CROWN
PUBLISHER NAME : RANDOM HOUSE INC
RETURNS ACCEPTED? : YES
SKU : 9780385522724
UPC : 9780385522724
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