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Explores how narrative and storytelling is an important part of an organization's strategy, development and learning processes. With examples from Nike, McDonald's and Disney, this book shows how the theory that underpins organizational storytelling conne
Title: Storytelling Organizations
Author: Boje, David M.
Publisher: Sage Pubns
Publication Date: 2008/10/23
Number of Pages: 282
Binding Type: PAPERBACK
Library of Congress: oc2007169017
BRAND : BOJE, DAVID M.
SKU : 9781412929776
UPC : 9781412929776
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