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The third edition of Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required, from a manager's perspect
Title: Strategic Advertising Management
Author: Percy, Larry/ Elliott, Richard
Publisher: Oxford Univ Pr
Publication Date: 2009/02/15
Number of Pages: 424
Binding Type: PAPERBACK
Library of Congress: 2008038449
BRAND : PERCY, LARRY/ ELLIOTT, RICHARD
SKU : 9780199532575
UPC : 9780199532575
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