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Contends that powerful media companies hide their bottom-line performances behind trendy buzzwords and similar deceptions, drawing on case studies to expose strategic failures and the questionable value of investments and Internet commerce. Title: The Curse of The Mogul Author: Knee, Jonathan A./ Greenwald, Bruce C./ Seave, Ava Publisher: Penguin Group USA Publication Date: 2009/10/15 Number of Pages: 304 Binding Type: HARDCOVER Library of Congress: 2009019954 BRAND : Knee, Jonathan
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