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Examines the role and importance of brand strength in the accelerated modern business world based on two vital components-Presence, or familiarity, and Voltage, or marketing appeal-as well as the five elements that lead to customer commitment to a brand (Presence, Relevance, Performance, Advantage, and Bonding) and how to achieve them. 25,000 first printing. Additional Details
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BOOK TYPE : NF
BRAND : HOLLIS, NIGEL
DEWEY CLASSIFICATION : 658.8/27
LANGUAGE : ENGLISH
NUMBER OF PAGES : 254
PUBLISH DATE : 2008/09/30
PUBLISHER IMPRINT CODE : PLGRV
PUBLISHER NAME : ST MARTINS PR
PUBLISHER STATUS CODE : OS
RETURNS ACCEPTED? : YES
SKU : 9780230606227
UPC : 9780230606227
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