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Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals. Additional Details
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BOOK TYPE : NF
BRAND : Roman, Kenneth
LANGUAGE : ENGLISH
NUMBER OF PAGES : 282
PUBLISH DATE : 2009/01/06
PUBLISHER IMPRINT CODE : PLGRV
PUBLISHER NAME : ST MARTINS PR
RETURNS ACCEPTED? : YES
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