A guide to effective marketing, presented by the developers of the Microsoft Office brand and the Windows marketing strategy, shares easy-to-apply techniques that encompass five basic strategies for a competitive market, making recommendations on when and Title: The Marketing Playbook Author: Zagula, John/ Tong, Richard Publisher: Penguin Group USA Publication Date: 2004/10/21 Number of Pages: 313 Binding Type: HARDCOVER Library of Congress: 2004048540 BRAND : ZAGULA, JOHN/ TONG, RICHARD SKU : 9781591840381 UPC : 9781591840381
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