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The New Mainstream
Availability: Discontinued      Condition: New
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The New Mainstreammainstream
 
Price: $11.88
MSRP $12.95 You Save: $1.07
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  Product Description Item: 790458 Whats included | Features

Citing an increase in buying capability among minority consumers and trends in niche marketing, an analysis of consumer culture reveals the growing profitability of diversified products and makes predictions about how multicultural marketing will impact t
Title: The New Mainstream
Author: Garcia, Guy
Publisher: Harpercollins
Publication Date: 2005/10/01
Number of Pages: 320
Binding Type: PAPERBACK
Library of Congress: 2004051096


BRAND : GARCIA, GUY
SKU : 9780060584665
UPC : 9780060584665
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