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	The Open Brand
	Availability: Discontinued Condition: New

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Product Description

Item: 794068

Whats included | Features

"First open this book. Then open your mind. Then open your brand because it's the only way to succeed in the web-made world." -Guy Kawasaki, Managing Director, Garage Technology Ventures "The Open Brand prepares marketers for the social web-empowered cons
Title: The Open Brand
Author: Mooney, Kelly/ Rollins, Nita, Ph.D.
Publisher: Pearson P T R
Publication Date: 2008/03/03
Number of Pages: 204
Binding Type: PAPERBACK
Library of Congress: 2008297870

BRAND : MOONEY, KELLY/ ROLLINS, NITA, PH
SKU : 9780321544230
UPC : 9780321544230

Includes		Features
The Open Brand		Condition : NEW

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