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An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends. By the authors of The 22 Immutable Laws of Branding. 60,000 first printing. Additional Details
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BOOK TYPE : NF
BRAND : RIES, AL/ RIES, LAURA
DEWEY CLASSIFICATION : 658.8/27
LANGUAGE : ENGLISH
NUMBER OF PAGES : 288
PUBLISH DATE : 2004/05/01
PUBLISHER IMPRINT CODE : HRPBS
PUBLISHER NAME : HARPERCOLLINS
RETURNS ACCEPTED? : YES
SKU : 9780060570149
UPC : 9780060570149
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