A history of the Coca-Cola brand traces its creation after the Civil War through its rise to a dominating force in the worldwide soft-drink business and describes the ambition, technologies, and marketing endeavors that contributed to its growth. Reprint. 25,000 first printing. Additional Details \N BOOK TYPE : NF BRAND : HAYS, CONSTANCE L. LANGUAGE : ENGLISH NUMBER OF PAGES : 412 PUBLISH DATE : 2005/04/12 PUBLISHER IMPRINT CODE : RANPP PUBLISHER NAME : RANDOM HOUSE INC RETURNS ACCEPTED? : YES SKU : 9780812973648 UPC : 9780812973648
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