Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint. 100,000 first printing. Additional Details \N BOOK TYPE : NF DEWEY CLASSIFICATION : 302 LANGUAGE : ENGLISH NUMBER OF PAGES : 301 PUBLISHER IMPRINT CODE : BKBAY PUBLISHER NAME : LITTLE BROWN & CO RETURNS ACCEPTED? : YES
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