A comprehensive reference to planning and executing an effective marketing strategy designed to attract loyal customers provides coverage of how to locate target markets, tailor a plan for specific goals, and outperform competitors. Original. Title: Tips and Traps for Marketing Your Business Author: Cooper, Scott W./ Grutzner, Fritz P./ Cooper, Birk P. Publisher: McGraw-Hill Publication Date: 2008/02/21 Number of Pages: 213 Binding Type: PAPERBACK Library of Congress: 2007035880 BRAND : COOPER, SCOTT W./ GRUTZNER, FRIT SKU : 9780071494892 UPC : 9780071494892
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