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A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint. Additional Details
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BOOK TYPE : NF
BRAND : SILVERSTEIN, MICHAEL J./ FISKE,
DEWEY CLASSIFICATION : 380
LANGUAGE : ENGLISH
NUMBER OF PAGES : 300
PUBLISH DATE : 2008/04/29
PUBLISHER IMPRINT CODE : POTFL
PUBLISHER NAME : PENGUIN GROUP USA
PUBLISHER STATUS CODE : OS
RETURNS ACCEPTED? : YES
SKU : 9781591840701
UPC : 9781591840701
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