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Provides information on developing a Web analytics strategy, covering such topics as data collection, qualitative analysis, SEM/PPC analysis, testing platforms, and email and multichannel marketing. Additional Details
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BOOK TYPE : NF
BRAND : KAUSHIK, AVINASH
DEWEY CLASSIFICATION : 025.04
LANGUAGE : ENGLISH
NUMBER OF PAGES : 443
PUBLISH DATE : 2007/06/05
PUBLISHER IMPRINT CODE : SYBEX
PUBLISHER NAME : JOHN WILEY & SONS INC
RETURNS ACCEPTED? : YES
SKU : 9780470130650
UPC : 9780470130650
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