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	Why Crm Doesn't Work
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Product Description

Item: 1004055

Whats included | Features

Argues that CRM is not working as most companies have expected and that it is time to change to CMR, Customer Management of Relationships.
Title: Why Crm Doesn't Work
Author: Newell, Frederick/ Godin, Seth (FRW)
Publisher: John Wiley & Sons Inc
Publication Date: 2003/03/01
Number of Pages: 263
Binding Type: HARDCOVER
Library of Congress: 2002153916

BRAND : NEWELL, FREDERICK/ GODIN, SETH (
SKU : 9781576601327
UPC : 9781576601327

Includes		Features
Why Crm Doesn't Work		Condition : NEW

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