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Looking at theory and research, this book focuses on the practicalities of wine marketing, and outlines the major issues involved in the production and marketing of wine. Each chapter includes the following features: 'How to' and 'how not to' case studies
Title: Wine Marketing
Author: Hall, C. Michael/ Mitchell, Richard
Publisher: Butterworth-Heinemann
Publication Date: 2007/10/30
Number of Pages: 256
Binding Type: PAPERBACK
Library of Congress: 2008614356 Additional Details\N
BRAND : HALL, C. MICHAEL/ MITCHELL, RICH
SKU : 9780750654203
UPC : 9780750654203
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