|
A narrative on the literary aspects of brand creation offers an insider's perspective on professional naming marketing strategy, sharing anecdotes about such brands as Viagra and IBM's "e-business" to reveal how consumer behavior is profitably influenced in a variety of markets. Reprint. 20,000 first printing. Additional Details
000 first printing.
Title: Wordcraft
Author: Frankel
BOOK TYPE : NF
BRAND : FRANKEL, ALEX
DEWEY CLASSIFICATION : 658.8
LANGUAGE : ENGLISH
NUMBER OF PAGES : 241
PUBLISHER IMPRINT CODE : THRVS
PUBLISHER NAME : RANDOM HOUSE INC
RETURNS ACCEPTED? : YES
SKU : 9781400051052
UPC : 9781400051052
|