Reveals how to incorporate subtle changes that can positively affect the ways in which professionals advertise, write, and speak, covering a range of topics, from outmaneuvering a rival to the ineffectiveness of voice-mail messages. Additional Details \N BOOK TYPE : NF BRAND : Goldstein, Noah J./ Martin, Steve J./ Cialdini, Robert B. DEWEY CLASSIFICATION : 658.4/5 LANGUAGE : ENGLISH PUBLISHER IMPRINT CODE : SIMOA PUBLISHER NAME : SIMON & SCHUSTER RETURNS ACCEPTED? : YES
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