Prime™ Hearing - Tinnitus and Ear Health Formula

Age related hearing loss, and tinnitus (ringing in the ears or head noise) is a common issue affecting millions of Americans. The American Tinnitus Association (ATA) estimates that nearly 50 million people are affected by tinnitus to some degree. According to the Mayo Clinic, “tinnitus isn't a disease; it’s a symptom that can be caused by a number of medical conditions. Tinnitus may be the result of age-related hearing loss or ear injury, or it may be an indication of poor circulatory health.” Tinnitus is defined as that annoying ringing, buzzing and chirping, humming, beating, roaring or rushing noise in the head when there are no external sounds present. Along with tinnitus, reduction in hearing, poor auditory cell health and overall ear health decline is part of the aging process.*

Hearing is a complex process converting sound waves into nerve impulses. The process of hearing noises and other sounds begins with sound waves, which are reflected when they encounter the pinna ? folds of cartilage that make up the outer ear. The pinna transmits the sound waves to the brain so it can determine the direction of the sound. The sound wave then enters the ear canal, which amplifies the sound and delivers it to the eardrum or tympanum (tympanic membrane) that separates the outer ear and middle ear. Three tiny, delicate bones called the auditory ossicles [the malleus (hammer), incus (anvil) and stapes (stirrup)] transmit vibrations from the eardrum to the oval window, which separates the middle ear from the inner ear.

The inner ear consists of the cochlea. The cochlea contains three fluid-filled sections, supporting a fluid wave driven by pressure across the basilar membrane separating two of the sections. Within the cochlea is the corti organ, which forms a ribbon of sensory epithelium, running lengthwise down the cochlea. The corti contains hair cells that detect the vibrations, transforming the fluid waves into electrical signals. These electrical signals travel through the auditory nerves to the thalamus where the signal is relayed to the cortex. The primary auditory cortex, located in the temporal lobe in the brain, is where the electrical signals are interpreted as sounds. Working in unison, this complex system of collection, transmission, and deciphering of signals is registered as sound. When any part of this process is interrupted, hearing can become compromised, thus resulting in ringing, buzzing or other disruptions to normal ear function.

Prime™ Hearing is a proprietary formulation of green tea extract, vinpocetin, folinic acid, magnesium and zinc, designed to promote ear health. Prime Hearing helps to maintain nerve health and functions, helps to promote the health and retention of auditory cells, may help to maintain hearing as we age, may help to clarify auditory sounds or noises, promotes circulation of blood, oxygen and nutrients to cells, and promotes the health and retention of auditory cells. Prime Hearing promotes ear health by promoting lipid health, reinforcing the antioxidant activities, promoting normal blood flow to the inner ear and brain, helping maintain healthy homocysteine levels, vasodilation, and supporting normal nerve impulse transmissions.*